Social Sonar
SocialSonar is an AI-native social listening platform that helps brands monitor conversations across social media, news publishers, blogs, and online communities.
Hello, I'm Areeb
I believe in building products, and not just features. From backend architecture to product strategy, I focus on clarity, scale and execution.
Founding Engineer @ SocialSonar.app
Full-timeNov 2025 - Present
Bengaluru, India
1:13 AMIST (GMT+5:30)
Stack
My Work
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Drized
AI-powered virtual try-on platform that lets users see how clothes look on them before buying. Built entirely by me and serving thousands of virtual try-on requests every month.
Stash or Pass
A simple portfolio discovery tool that helps users review websites quickly, save the best ones, and build a curated collection of inspiration instead of losing good ideas in endless tabs and bookmarks.
Experience
SocialSonar (formerly Tapti AI)
Social listening, brand monitoring, and social media management
- Own full-stack product delivery across Next.js/React frontends and NestJS/Node.js REST APIs in TypeScript.
- Build LangGraph LLM pipelines that score, filter, and enrich social/news content, then generate and email a daily AI Digest PDF.
- Cut LLM inference cost by about 40% with a supervisor/router and task-specific prompts instead of one large-context call.
- Run event-driven scraping and processing with BullMQ/Redis handling 100k+ mentions/week across 8+ platforms.
- Ship Redis usage metering and Dodo Payments for subscription and credit-based billing.
- Containerize services with Docker; help migrate from AWS ECS to self-managed Kubernetes (K3s), cutting infra from about $400 to $80/month.
- Improve Next.js performance and UX, add Mixpanel analytics, and iterate on UI with design from user feedback.
Next.jsReactNestJSNode.jsTypeScriptLangGraphLangChainOpenRouterOpenAIPostgreSQLPrismaRedisBullMQDockerKubernetesAWSGitHub ActionsTailwind CSSMixpanelTurborepo
Freelance
Luxury golf tourism and travel marketing site
ZVIO Fashion
Short description of the client or engagement.
Education
Galgotias College of Engineering and Technology, AKTU
B. Tech. | CSE-AI | 7.41 CGPA | Nov 2021 - July 2025
- Completed B.Tech in Computer Science and Engineering (Artificial Intelligence), covering ML, data structures, and full-stack development.
- Served as Secretary of the Rotaract Club (Jul 2024 – Jun 2025): ran meetings, events, and campus community initiatives.
- Technical Head of the GeeksforGeeks Student Chapter (Jul 2023 – Jul 2024): led workshops, coding sessions, and chapter events.
- Competed in college hackathons and built side projects in web and AI while studying.